Content strategy can mean a lot of different things depending on who you ask. Often, marketing leaders focus their content strategy efforts so heavily on the strategies for growing audience—getting clicks, followers/likes, and SEO traffic—that they forget that a key piece of content strategy is to create compelling, targeted, and engaging content in the first place.
That’s where I come in.
I’ve worked with a number of companies and non-profits to elevate and accelerate their content strategy. I bring a unique blend of creativity and strategic thinking to every project. If you'd like to learn more, let's connect and explore how we can work together to achieve your goals.
As an editorial strategist, I can help you hammer out the who, what, where, when, why, and how of your overall content strategy. That is:
Who you’re trying to reach
Why your message really matters
What stories you’re trying to tell
How you should tell those stories. Do you know exactly how you’ll tell these stories, with content briefs, including smart packaging and sourcing, and clear definition of different editorial products so you have strategic assignment goals that ladder up to the big picture?
Where you can publish these stories for the most impact. What channels are you working with? Which ones are most aligned to your goals?
When you can publish stories for the most impact. Do you have a content calendar and a cost-effective, agile assignment operation for execution?